Want to sell property in the UK fast to overseas investors? Although translation services are essential if you want to offer homes to foreign purchasers, they are not enough to turn your real estate firm into a global success on their own. Feel free to translate, keep track of your progress, and plan appropriately. Of course, you’ll also need to put in some work learning about the various target markets. This article will guide you through the process of selling your home to foreign purchasers by explaining the importance of legal and certified translation services, among other things.
Get professional help with document translation
The success or failure of your efforts to attract consumers from other countries may hinge on the quality of the translation services you employ. A buyer’s decision will be influenced by the property’s location, construction quality, layout, amenities, etc. To get a customer to choose your business above the competition, you must first give them with marketing materials that pique their interest.
Steps of translating a document
Easily, you hire a reputable translation company. Don’t use a machine translation service because it can’t compare to a human translator’s accuracy.
You will likely require expert services like certified translation for the legal papers associated with purchasing property, and neither the Google Translate app nor other free document translation software choices can supply this. How can a translated document be officially verified? Again, you hire a professional translation service, which verifies the legitimacy of the translated document with a certificate of translation.
Tomedes CEO Ofer Tirosh says, “Potential buyers will have already made a number of judgements about your firm before you talk to them. Your advertising and marketing materials, from their design to the quality of the document translation services they utilize, will be the first thing they encounter.
There’s no room for error in translation when attempting to persuade someone to buy something as pricey as real estate. Whatever it is (a paper, video, website, etc.), if you want to attract customers from other countries, you need to communicate with them effectively in their native languages.
Get to know the markets, not just the languages
There are a wide variety of factors that motivate people to uproot their lives and relocate abroad. There are an estimated 272 million emigrants in 2020, and many of them will be homeowners in the nations to which they have relocated. There is also a sizable market for vacation homes across the world.
Do your research if you want to sell your properties in a specific nation. Let’s pretend you want to advertise your real estate in France by using English to French translation services. That’s fantastic, but have you considered the state of the French economy, the political climate, the image of your nation in France, and the presence of promotional efforts by your country’s tourism board in France? The more you know about a nation, the better you can estimate your chances of success there.
Learn your customers’ needs and adjust your strategy accordingly
It’s crucial to know your customers well and out, from the properties they’re looking for to the decision-making processes they like. Taylor Wimpey Espaa’s Director of Sales and Marketing, Marc Pritchard, says:
It’s crucial to comprehend the parallels and distinctions shared by international customers from various nations. If you can figure out what makes a certain demographic of homebuyers interested in a particular type of property, you can more confidently provide them with homes that are ideal for them. It has been observed that Germans purchasing a second home in Spain are more likely to purchase a property on the island of Mallorca than on the Spanish mainland, while Belgians and Russians are more likely to purchase a property along the Costa del Sol or the Costa Blanca, respectively.
Conversely, “British purchasers are lured to numerous areas, buying on the Costa del Sol, Mallorca, and the Costa Blanca. You may improve your interactions with customers in other countries by include their preferences in your strategic planning and marketing.
Avoid suppositions
While it’s useful to spot patterns within your customer demographics, keep in mind that this doesn’t indicate that every buyer in a given nation has the same needs and wants. Individualized care is always preferable than mass-produced solutions.
Furthermore, you should not presume anything about the potential buyers for the homes you offer. A home in London, for instance, may sell to anybody from a young couple looking to start a family to an international investor looking to expand their portfolio. Statistics analyzed by York University reveal that between March 2014 and March 2016, international buyers accounted for about 13% of London’s new home sales.
Do not just write in another language; translate your spoken messages as well
Our final piece of advice is to employ interpretation services or multilingual customer assistance (or both) when attempting to market to foreign buyers. Offering support in many languages, both throughout the buying process and thereafter, may make customers feel more at ease and ultimately increase sales. If you provide both written and spoken translation services, customers from all over the world, regardless of their native language, will feel comfortable doing business with you.
