As a luxury real estate agent, are you looking to gain more ground with top-notch promotional products? Then you should read our guide on selling luxury property fast online!
By becoming digital, you can achieve new milestones, such as greater ticket prices and quick closing. Continue reading to learn the best marketing techniques for captivating customers with attention-grabbing and high-converting collateral.
Create Visual Content First:
The first step in selling to a market that is focused on luxury is to develop and organize spectacular visuals. While most real estate listings start here, there are numerous other ways to ensure your opening goes above and beyond for a luxury market.
Excellent Visuals
It has been demonstrated that using great images to highlight a home’s features helps sell it more quickly and for more money. The luxury market is where this is more noticeable.
Use Virtual Staging Or Hire A Staging Company
Getting top cash for your listings is your goal as a seller and an agent. Real estate agents say staging a home can boost its dollar worth by 1–10%.
Feel free to tackle this on your own if you believe you have the ability in the staging field. The goal is to furnish the spaces with a natural vignette. Suppose you’re unsure whether to do it yourself or hire someone. In that case, the wise and trustworthy choice will be to work with a professional business that only specializes in designing pleasant luxury environments that look good in pictures.
Additionally, virtual staging can help you save a tonne of money and time if you use businesses like Box Brownie, an online provider of expert photo editing, virtual staging, floor plan redraws, and renders.
Use 3d Renderings While Starting A New Project
Don’t waste anyone’s time by including pictures of the construction site when listing a luxury property still under development. Customers want to see themselves living there. A great way to demonstrate the possibilities is to display 3-D renderings. Today’s rendering artists are so skilled that it might be difficult to detect that the space isn’t real.
3-D Tour Walkthrough
3-D The best technique to entice customers of luxury goods is through walkthrough tours. If you want to create a realistic virtual tour more quickly and affordably, we advise using a service like Matterport. If you’re a member, they work with your LUXVT campaign.
Drone Aerial Photography
Video is considerably better at capturing and holding a user’s attention when it comes to high-converting marketing materials. Drone aerial photography is an intriguing method to capture a property’s essence and pique a buyer’s interest. Aerial photography is also more common for luxury listings.
Fascinating Video
These movies show how people live within the spaces rather than merely giving viewers a tour. Fascination can truly persuade a person to visit and have a look for themselves.
Selling any type of real estate boils down to lifestyle preference. For this reason, finding a few lifestyle films for your luxury listing might greatly help your career as an agent.
Selling To Ideal Clients
The next stage is to put your luxury listing in front of the appropriate audience after having images that show the property in its finest light.
Don’t count on marketing to the general public to sell the house soon. There are luxury personas, and they require a distinct approach from other groups of people. Continue reading to learn how to get your listing seen and admired by people who value (and can afford) life’s finer goods.
Elite Marketing
Advertising is a fantastic method to draw attention to your listing right away.
Due to the niche nature of the luxury market, direct advertising through reputable publications like the New York Times, Wall Street Journal, Dupont Registry, Robb Report, Mansion Global, and UPMKT may be more cost-effective.
Worldwide Exposure
You boost your chances of making quick, high-dollar transactions by making your luxury listing live worldwide. Buyers also want to know you have connections in important investor hubs like China. When you join LUXVT, we offer a service guaranteeing that your listing is active in over 50 countries.
High-End Presentation
Your primary strategies of posting the information to the business website, Zillow, and increasing exposure on social media are insufficient in advertising a premium home for sale. Users shouldn’t be sent back to a website that isn’t designed to display unadulterated luxury. A specialized listing website can be pretty useful in this situation.
Using a one-page website, you may route qualified leads to a landing page that flawlessly displays you as the agent and the home as the top tier.
Here is an example of a website we created as a presentation tool for one of our agency members.
The Printed Word
Knowing where luxury buyers hang out in your neighborhood can help you attract attention to your property in person. Although print is a tried-and-true way to acquire momentum, it may be challenging to manage in terms of analytics, so you shouldn’t use it as your primary method of contacting your target market.
Print can also be nice for potential customers who have shown enough interest to meet in person. Giving them something tangible to hang on their refrigerator may help them think of your listing more frequently, which is always a good thing.
Track And Demonstrate Your Marketing Efforts
Impress the Seller with Active Reporting: As we all know, recommendations and loyalty are the simplest ways to maintain a consistent flow of business as an agent. If your client lives in luxury, this may not be the last time they sell their home; therefore, you want to truly impact the selling process. How to go above and beyond is as follows:
Send Activity Reports
Because there are so much trackable data that can be reported weekly, digital marketing is quite convenient. The first half of the battle is putting up the effort to get the listing in front of the appropriate audience; the second half is demonstrating to the seller your genuine efforts and creating the expectation that the work is being evaluated and optimized.
You keep the seller informed of the status of the listing by delivering weekly reports on the interest it is receiving, which fosters confidence and a solid working relationship.
Gather A Media Kit
An essential final step to guaranteeing you have a client for life is creating a media kit to showcase all your work. To help the seller understand the genuine worth of hiring you, take the time to compile all the work you have done for them.
Marketing is a tool for connecting with potential customers, but nobody ever claimed it was simple. You might discover that putting these suggestions into practice requires time and effort. We are here to assist with global marketing because of this.
We can handle your luxury listing specifically through ad placements and maintenance on international websites and social media contact us today to advertise luxury property for sale online.
